ABOUT ME
I am a marketing pro with 20 years of experience on the client side of medical, education, home energy, and SaaS products.
A data-driven marketing technology leader with 20+ years of experience in B2C and B2B, including 15 years of mentoring, managing, and training teams. Hands-on expertise in MarTech, driving revenue, lead generation, search, content marketing, social media, email automation, lifecycle marketing, and e-commerce optimization.
Led the marketing strategy and execution for multiple organizations while managing diverse and talented teams. Expert at developing the customer journey, including targeted, multi-channel campaigns that grow the customer base, recurring revenue, and customer loyalty.
Some additional experience includes:
Creative Problem Solving and a Collaborative Approach
Managing Agencies and Vendors, Negotiating Contracts
Training Employees and Improving Operations
Developing a comprehensive marketing plan for your brand, product, or services.
I’d love to help you accomplish your growth goals. See how you can work with me to discover how to harness the power of digital marketing.
Empathetic Marketing
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Identify
Who is your target audience?
What are the buyer personas?
What motivates them?
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Target
The key is to send the right message to the right person at the right time.
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OPTIMIZE
Create multi-variate testing approaches that can have huge benefits on conversion rates. Leverage real data to drive action.
QUESTIONS? LET’S CHAT.
HAVE QUESTIONS OR JUST WANT TO CHAT? BOOK A FREE CONSULTATION WITH ME.
