Helping Improve Patient Health
As I begin this professional blog on marketing and its various topics, I want to introduce myself. I’m a marketing professional with 20 years of experience working mainly on the client side for various companies.
The first half of my career was spent at a startup called M|C Communications / Pri-Med. Bain Capital acquired Pri-Med after I began working as an intern developing grassroots marketing campaigns for medical education conferences in various cities across the US. After graduation, I was hired full-time as a Marketing Specialist and worked my way up to Senior Digital Marketing Manager. Pri-Med was in a rapid state of growth during my 11+ years there. Managing 15 annual conferences quickly ballooned to marketing over 100 live events and 300+ online education courses. I loved my time at Pri-Med and was encouraged to bring ideas and strategies to the table including the website UX/UI, email, search, and social media marketing. As I moved on from Pri-Med, I took with me a solid foundation of both direct marketing and digital marketing skills.
A few highlights from my time at Pri-Med:
Several rebranding initiatives including brand identity, UI/UX, tone, and company vision statements. This usually coincided with a website overhaul as well.
Change Management: Working with the marketing department and engineering to get every campaign across all channels coded and tracked in Google Analytics as well as our CRM.
Developing the Learning Lab online experience: With the collaboration of team members, we created a micro-site with an intuitive (Netflix-style) user experience. This portal featured recommended CME activities and was also featured onsite at Pri-Med conferences where physicians and APPs could learn online between lectures.
Salesforce Marketing Cloud implementation and vendor management. With the help of our talented data engineers, we created an SFTP feed from our internal database to Salesforce Marketing Cloud. My team developed personalized and targeted email communications as well as automated up to 70% of all messages through Marketing Cloud’s Journey Builder.
Winner of the New England Direct Marketing Association (NEDMA) Gold Award for the best integrated marketing campaign. This was for a series of conferences called Pri-Med Updates for Cardiologists that incorporated direct mail, email, telemarketing, fax, and online advertising channels to attract attendees for 10+ conferences in major cities across the US.
Creating and managing social media channels: As a technology enthusiast and digital native I immediately saw the marketing potential of social media sites to promote our brand and encourage engagement of our clinician community. Since we were early adopters of this technology, we went full speed ahead on social organic and paid advertising.
Virtual Education Seminars: With the guidance of a talented Digital Product team, Pri-Med launched live, online virtual education seminars. It’s no small feat getting busy doctors to tune in to an online broadcast, but we successfully hit attendance goals and set Pri-Med on the path to becoming a major leader in virtual continuing medical education.
Worked at Pri-Med conferences as a brand ambassador meeting the doctors and APPs and helping wherever I was needed - registration, booth set up, website tutorials, etc.
